Background

What led to the creation of Coaching Raw?

Like anything, it didn’t come from a lightbulb moment. It evolved and was shaped via Shannon Kelly’s lived experience…. 

First-Hand Experience in Becoming a Raw, Humble, and Authentic Leader

I was a people leader for 10 years. I started off confident, thinking I “knew it all.” But soon, I faced every challenge you can imagine: reorgs, layoffs, hirings and firings, staff mental health and addiction issues, union negotiations, balancing paid staff with volunteers, limited resources, sexism, nepotism, top-down abusive leadership, overwork, nonprofit-level pay and benefits for for-profit-level work, promotions without training or support, and burnout.

Through it all, I learned that effective leadership is about creating cultures of connection, collaboration, and productivity—by recognizing that everyone is different and that when people feel seen and listened to, teams flourish.  I focused on creating spaces where people could speak freely, even voicing unpopular, emotional perspectives, without fear.  I learned to put my own ego aside in service to a higher vision.  And I made a lot of mistakes, shot myself in the foot multiple times, and lived to tell the tale.  

At the heart of people management, employees are simply humans trying to navigate their way through systems that are mostly not built for them.  Relationships matter.  Retaining key employees should be every people manager’s focus.  When people can be themselves at work, they give their all.

I now work with leaders at all levels (C-Suite, Director, Manager) who want to lead more humane, meaningful, creative, and generative organizations—leaders who want to grow, support, and inspire their teams while maintaining their own sanity, inner peace, and balance.

Therapeutic Experience Diving into the Depths of the Raw Human Experience

As a social worker, and a private practice therapist I worked with some of the most marginalized folks in the US as well as some of the most privileged.

What I observed was that most people are stuck in patterns of telling the same old stories about themselves over and over.  They are caught in loops, usually unconscious, playing out the same mind-movie that has been running for them since their domestication and conditioning began to take hold in early childhood.  They rely heavily on the analytical mind and have lost touch with their body, instincts, intuition, and connectedness to all.  The therapy models that I was taught in graduate school subtly and not so subtly reinforced this tendency.  The medical model felt increasingly restrictive to me as I became aware of other ways to work with people. 

People are longing to integrate the lessons of their past while experiencing the present and moving into a fulfilling future. Being held as capable, wise, unbroken, and resourceful. Therapy provides powerful tools and techniques to uncover the raw emotions humans hold, while coaching empowers transformation—opening a freer, more expansive space full of possibilities. 

Creating My Method and Coaching Craft with the Co-Active Institute

I discovered coaching in 2008, training with the Co-Active Training Institute, a global organization that helped pioneer the coaching industry. I was drawn to it because its approach is based on science while also incorporating principles rooted in creative practice, adult learning, acting, improv, and wisdom traditions.

Its philosophy centers on coaching the whole person, rather than training a specific type of coaching, and I have yet to meet someone who is “uncoachable.” I have coached hundreds of people from all walks of life, from college students to CEOs. Because coaching is grounded in the present moment, you can meet anyone where they are and co-create an impact—whether in a single conversation or over years of work together.

In 2014, I stepped up to teach Coach Training and Leadership for the Co-Active Training Institute, working with and teaching thousands of people around the world. The Co-Active model allows for and celebrates diversity, and my experience has shown me that anyone can become a coach if they commit to the training, put in the work, and are willing to face their own inner truths with vulnerability—being raw with themselves and their clients.

Credentials

  • Trauma-informed, somatic/embodiment utilizer, meditator, yogini.  

  • Master of Social Work 

  • Certified Professional Co-Active Coach (CTI)

  • Professional Certified Coach (ICF)

  • IEQ9 Certified (Level 1)

  • Leadership Circle Profile Certified

  • Certified Bigger Game Trainer

  • Lucid Living Great Story Coach

  • Yoga Teacher

  • Board Member, Sonoma Ashram

  • Former Board Member, Founding Member, Coaching for Everyone